At Special Humans we believe mindset is the most powerful weapon a human can possess. We’ve always wondered how some people have managed to achieve what others cannot—what sets them apart as a human being & it all circles back to one thing: their mentality- their “mindset”
It is an invisible force that shapes our reality & separates one from the rest. It’s about listening to the voice inside you and knowing that your unique perspective is your superpower. We believe that real battle is fought within, and that victory is won by the mind before it ever touches the game. We don’t simply speak about being different; we embody it.
Our designs, our ethos, and our every decision celebrate the idea that the power to change your life starts within. It's all about the dialogue you have with your inner self and knowing that your limits are only as real as the ones you believe in.
Special Humans is more than clothing—it’s a mindset, a mission, a constant reminder that you are not here merely to exist, but to write your own story & rule your own world. Our mission is to ignite a spark, a force that has the power to disrupt the conformity, to speak to that side of you that knows you were never meant to blend in.
We exist for the ones who take the hits, the rejections, the quiet days where nothing seems to work—but still show up by destroying every limitation & levelling up even when no one’s looking, driven by an internal fire that says “I’m not done yet.”
The idea came from an unwavering belief of building something meaningful, something that I felt should be out there but didn’t quite exist. I, like many others have always struggled to communicate who I am and my beliefs as a person. I was always on the lookout for things that represents who I’m & found clothing as a medium or a language that speaks for you before you get a chance to speak for yourself.
Walking in to a room and having all eyes on you is a privilege and what you choose to say with that presence is where creativity kicks in. As a human, I see life as a series of narratives, be it with my choice of music, my wardrobe or my daily looks. I’m always looking to either tell a story, or add a layer to the story I’m already telling.
At 23 years old, I was absolutely obsessed with streetwear. While pursuing my masters in the UK, I got more involved in the space. The excitement of watching people line up for hours, camp outside stores, and dash through city streets spoke to a passion and energy that resonated deeply with me.
Coming back to India, I started studying the space closely. During the time, streetwear was gaining traction in India, while few brands were doing exceptionally great, many were missing the mark. I felt like the design element was being majorly overlooked, with value that didn’t quite justify the price points. Brands were content with oversized tees, bold texts & calling it streetwear whilst I wanted our designs to hold a sentimental value of some sort evoking a kindred spirit among people who own them, almost like they are all part of some members only club and aim to build an exclusive not through prices but through community spirit.
This set me out on a journey to see what I could create for myself and decided to launch Special Humans.
Words have meaning & everyone that wears the word “Special Humans” is by association someone special. Recognise this in yourself & know that we recognise it in you. The power extends to the items themselves & to their wearers.
There are lot of brands that are meant to solve some specific user need, maximise their revenue or serve some underserved market. This is not one of those brands. We just want to create some next level way to do things, it’s not about oh! come look at our designs or the experience we provide, this is a social thing, with all of us. It’s a community. We’re just curating it and hoping that you roll with the idea of what we are trying to do.
These are just things that are in our brain, things that we think are interesting, that we feel people will use & go “this is so sick” and we are planning to chase that feeling as long as we can and hopefully, we relate to the same things.
We think a lot of things in life are boring and suck, feels like the world has been taken over by fun-draining obstacles and we wish people weren’t so afraid to do what they actually want in life. So, when we wake up every morning, that’s what drives us. We want to shake things up.
Before starting this brand, we had countless moments of self-doubt— moments where we thought if anyone would care, even those around were skeptical of the idea & the overly saturated market, that made us question the idea at one point of time.
But at the heart of it all , this was always about doing it for the 18-yr old me— the one who fell in love with the culture and dreamt about starting his own streetwear brand one day. And now, here we stand.