The Story Behind
Who are you when no one’s watching? The Alter Ego Tee is a tribute to the unseen force within you—the self that exists beyond conformity and expectations. The concept behind the tee is simple - Message and not the messenger is important. Featuring our masked mascot inspired by icons like Banksy and collectives like Anonymous, it represents the philosophy of impact over identity. This tee reminds you that your work and your presence should echo louder than your name.